Aston Martin has confirmed its ongoing participation in Formula 1 until at least 2030, driven by transformative effects on its brand and business, as highlighted by Executive Chairman Lawrence Stroll.
Aston Martin has reaffirmed its commitment to Formula 1 until at least 2030, with Lawrence Stroll stating that the sport has “transformed” its business.
Aston Martin took over the naming rights from the former Force India and Racing Point team based in Silverstone in 2021, and the team’s name will remain on the grid for at least another six years as it seeks to continue its momentum.
Executive Chairman Lawrence Stroll has contributed a significant amount of infrastructure spending at Aston Martin F1, which has seen the team move to a new factory that includes its own wind tunnel and state-of-the-art facilities.
The deal to extend its sponsorship commitments also saw Aston Martin Lagonda, the parent company, take an option to acquire a stake of nearly 25 million euros in the team.
“Formula 1 has helped transform the nature of Aston Martin’s business and has given us credentials in performance and credibility by integrating it into our road cars,” Stroll said at an event at the Gaydon headquarters.
“Not only has Formula 1 provided us with 2.3 billion viewers who see a magnificent green Aston Martin 24 weekends this season, but it has also brought us a much younger clientele at Aston Martin.”
“We are therefore pleased to extend our investment in F1 with the team until at least 2030.”
Aston Martin Extends F1 Commitment Through 2030. Aston Martin Extends F1 Commitment Through 2030
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