Ferrari celebrates its US heritage with a special blue livery at the Miami Grand Prix, honouring two iconic eras of Formula 1 history.
Ferrari is set to introduce two new colors to its road car catalog, specifically two blues that pay tribute to two eras in F1 history. To celebrate this, the livery of Charles Leclerc and Carlos Sainz’s SF-24 at the Miami Grand Prix will also be adorned in blue.
Until 1974, the overalls of Ferrari’s drivers and mechanics in Formula 1 were blue (see photos below). Several shades of blue were used between the 1950s and the 1970s, and it is this to which the brand is paying homage with its two hues, Azzurro La Plata and Azzurro Dino.
The year 2024 marks the 70th anniversary of Ferrari’s presence in the United States, as well as the 60th anniversary of the only two races Ferrari did not compete in red in the world championship. Indeed, the blue and white of the North American Racing Team were used for the last two rounds of the 1964 season (photos of the white and blue F1) following a dispute with the Italian federation whose red color Ferrari had used.
The NART sometimes used blue in combination with red, and this is what the Scuderia will replicate in Miami. Ferrari will host a series of events in the USA, featuring two 296 GTS models sporting liveries based on these two shades (see photos below).
Will blue regularly feature thanks to a sponsor?
Ferrari might have a blue logo on its future race cars due to the arrival of a new title sponsor. The computing giant Hewlett-Packard, also known as HP, could indeed become the main partner of the Scuderia.
The agreement would have been signed by Philip Morris, which still maintains ties with Ferrari despite no longer appearing on the race cars’ bodies since the end of the partnership with its Mission Winnow initiative.
Sport Business and other consistent sources reveal that the agreement between Ferrari and HP could match that linking Red Bull to Oracle, representing an annual financial inflow of $50 million.
This will help cover the salary of Lewis Hamilton, who will be Ferrari’s new recruit starting in 2025 and who will undoubtedly cost the team more than Carlos Sainz. Since salaries are not included in the budget cap, having major sponsors certainly helps in affording them.
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Ferrari A Livery with Blue in Tribute to the USA at Miami. Ferrari A Livery with Blue in Tribute to the USA at Miami
