Atlassian Named Williams F1 Title Sponsor for 2025

Williams F1 announces Atlassian as its 2025 title sponsor, marking a major investment and collaboration with the global software giant.

The combined impact of a rapidly expanding Formula 1 and a resurging Williams F1 team is yielding positive outcomes for the British outfit. This virtuous cycle, which led to the signing of Alex Albon and Carlos Sainz, has just delivered another major boost.

The team has secured a title sponsor, Atlassian, and will now be known as Atlassian Williams Racing. To claim the title sponsorship, the Australian company likely committed an investment worth tens of millions of dollars.

Atlassian is a software developer specializing in product management and development tools, known for products such as the Trello planner and the collaborative platform Confluence.

The company becomes Williams’ title sponsor, official technology partner, and software collaboration partner. Williams describes this agreement as the largest sponsorship deal in its history, raising comparisons with past contracts, including those with HP in the early 2000s.

“I am delighted to welcome Atlassian to Formula 1 and to see our transition to Atlassian Williams Racing,” said James Vowles. “Attracting a partner of this scale and significance is a landmark moment in the storied history of our team and a key step in our revival. We are putting together all the right ingredients to bring this team back to the forefront.”

“With Atlassian, we have a partner whose technology and tools will help us unlock our full potential by enhancing teamwork and collaboration across the organization. Our values and ambitions are perfectly aligned, and I’m excited to see what we can achieve together.”

Mike Cannon-Brookes, Atlassian’s CEO, outlines the vision behind this major partnership: “Formula 1 is the ultimate team sport. It’s where engineers, developers, commercial teams, pit crews, and countless others work together in real time, at incredible speeds, with the goal of reaching the podium.”

“Atlassian shares Williams’ deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can accomplish things that would be impossible alone.”

“As one of Australia’s leading global tech companies, we understand what it means to have passion, drive, and the conviction to build something great. This team has undergone a remarkable transformation, and I believe Atlassian Williams Racing is perfectly positioned for a new era of success.”