Cadillac F1 holds back full reveal of its 2026 livery, choosing a steady introduction to build brand loyalty and community engagement.
Cadillac F1 is taking its time to introduce itself to the world. At the Miami Grand Prix, the team unveiled only its logo, and not the full livery that will be used from 2026 onward. Project Director Graeme Lowdon explained the thinking behind this slow, deliberate rollout.
“We don’t want to overwhelm people,” Graeme Lowdon told Planet F1. “We want to introduce ourselves gradually at different events. It’s about taking small steps and saying, ‘We’re here, and this is who we are.’”
This approach isn’t just about marketing, it’s about building a genuine connection with fans. According to Lowdon, the goal isn’t to gain followers, but to build a community.
“We’re not asking people to follow us. We want them to feel like they’re part of the team. That’s a different mindset. We want them to feel like this is their team,” he said.
That emotional connection is key. “One of the great things about sport is that you choose your team and you ride with them. If we can offer that sense of excitement or belonging, then we’ve done our job. They don’t need to pay us anything. Just being part of the journey is enough.”
For now, Cadillac F1 is staying off the social media treadmill. That gives them flexibility, in timing, in storytelling, and in tone.
“When you’re building a brand and a team’s identity from scratch, you have more freedom. We’re not locked into a fast-paced content cycle. We can take our time and make sure every interaction counts.”
Lowdon sees this moment as special, a rare chance for fans to be part of something from the ground up. “We’re going to keep growing the family. You don’t often get to help create a team. So if that excites you, come take a look.”
Cadillac Fires Up Its First F1 Engine Prototype
Cadillac’s journey into Formula 1 is gaining momentum. The American team has successfully run its very first prototype engine on the test bench, marking a major milestone in its ambitious long-term plan to build a full works F1 power unit by 2029.
Set to join the F1 grid next season, Cadillac will initially rely on Ferrari engines for its first three years. But behind the scenes, it’s already laying the foundation for its own engine program.
General Motors President Mark Reuss confirmed that the in-house power unit is well into development. He revealed that the first prototype has already been tested.
“We’ve made real progress on the engine,” Reuss said. “In fact, we had our first prototype on the dyno last week. It’s just the beginning, but it’s a solid step forward.”
What’s remarkable is that Cadillac’s dedicated engine facility is still under construction. Yet the team isn’t waiting around. Development is moving fast, and the focus stretches far beyond just the engine.
“We’re already deep into work on the 2026 car,” Reuss added. “The chassis is here. We’ve been running in the wind tunnel for a while, and we’re expanding the team every week. There are so many parts of this project moving at once.”
This early progress sends a strong message, Cadillac isn’t just entering Formula 1 to participate. It’s here to compete.
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