Haas F1 Team unveils their 2023 livery

Haas F1 Team unveils its 2023 livery, being the first team to showcase the new look for the upcoming season. Check out the new colors on the VF-23.

Haas F1 Team debuts its 2023 livery, leading the way as the first team to showcase the new design. With a new title sponsor, the black color is now prominent, added to Haas’s iconic white and red scheme.

Haas F1 Team announced a multi-year title sponsorship agreement with MoneyGram, a U.S.-based money transfer firm, in October.

When Haas first entered Formula 1 in 2016, they raced without a title sponsor. Three years later, they teamed up with Rich Energy, but the partnership turned out to be short-lived and ended mid-season due to controversy.

Haas then teamed up with Uralkali, owned by Nikita Mazepin’s father. Haas signed a multi-year contract with Mazepin to race for the team.

Haas was forced to end its partnership with Uralkali due to the impact of Russian President Vladimir Putin’s invasion of Ukraine, leaving the team without a title sponsor until its agreement with MoneyGram.

According to team principal Guenther Steiner, the new title sponsorship deal with MoneyGram is the most financially significant in Haas’s history. It will enable the team to meet Formula 1’s budget cap for the first time in 2023.

Small MoneyGram logos were displayed on the front nose among other sponsors on Haas’s 2022 car. However, in 2023, the company’s branding will prominently appear on the front wing and engine cover.

“I like the new livery,” said Steiner. “It’s a more elevated and modern look, which is appropriate as we enter a new era with MoneyGram as our title partner.”

“It’s an exciting time in Formula 1 and it’s great that we’re the first to reveal our livery,” Steiner said. “However, our focus is now on getting the VF-23 on the track and preparing for the upcoming season.”

Haas will test its 2023 Formula 1 car at Silverstone on February 11th.

Kevin Magnussen, the surprise pole-sitter at the Brazilian Grand Prix, returns for his sixth season with Haas. He is joined by the return of Nico Hulkenberg, chosen by Haas to replace Mick Schumacher.

Steiner added, “We have a strong foundation to build upon, based on last year’s performance.”

“The entire organization has been working hard to get to this point,” Steiner continued. “And with Kevin Magnussen and Nico Hulkenberg as our drivers, we have two proven talents capable of scoring points.”

“I’m eager to begin,” Steiner said.

Team founder and CEO Gene Haas also emphasized that Magnussen and Hulkenberg are capable of achieving point-scoring finishes, and the goal for 2023 is to consistently score points.

Can’t wait to see the #VF23 livery out on track in a few weeks 😍#HaasF1 pic.twitter.com/3RMuckUtyZ— MoneyGram Haas F1 Team (@HaasF1Team) January 31, 2023

Haas aims to continue the progress made in 2022, when it rejoined the mid-field group in F1 after prioritizing the first year of new regulations over development in 2021.

Magnussen and Schumacher earned a combined 37 points, securing Haas eighth place in the constructors’ championship, the team’s best finish since 2018 where it placed fifth.

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Haas F1 Team unveils their 2023 livery Haas F1 Team unveils their 2023 livery Haas F1 Team unveils their 2023 livery