Alfa Romeo F1 has a new title sponsor, Stake
Alfa Romeo Racing has announced a new title sponsor, as previous partner Orlen has teamed up with rival team AlphaTauri in Formula 1.
Alfa Romeo Racing announces Stake.com as new title sponsor, a leading entertainment and lifestyle brand known for its expertise in cryptocurrency gambling.
Starting in 2023, Alfa Romeo Racing will be rebranded as Alfa Romeo F1 Team Stake, marking the end of its naming agreement with Swiss team Sauber. The team will be taken over by Audi in 2026, in preparation for their entry into Formula 1.
Alfa Romeo Racing and Sauber announced that their partnership with Stake will extend beyond 2023, and will include a calendar of worldwide events in addition to the Formula 1 schedule. Further details about these plans will be released leading up to the season.
According to Alessandro Alluni Bravi, who recently took on the role of Alfa Romeo F1 team representative following Frederic Vasseur’s departure to Ferrari, Formula 1 has been gaining significant attention in recent years and the addition of brands like Stake, is a testament to the tremendous exposure that the sport can provide.
“Formula 1 has experienced a significant rise in popularity in recent years, and the involvement of brands like Stake is indicative of the vast exposure our sport can provide,” said Alessandro Alluni Bravi, who recently became the Alfa Romeo F1 team.
Stake has partnerships with various notable figures and organizations, including Canadian rapper Drake, who endorsed the platform by placing a $300,000 bet on Charles Leclerc winning the Spanish Grand Prix and Premier League football club, Everton.
In addition to its partnerships, Stake also supports various Formula 1 drivers, including Haas’s reserve driver Pietro Fittipaldi, who occasionally starts in Grand Prix races and his brother Enzo Fittipaldi, who joined the Red Bull Junior Team.
Prior to joining with Stake, Alfa Romeo Racing’s title partner was Polish oil and gas company, Orlen. The partnership also resulted in Robert Kubica joining the team as a reserve and simulator driver.
According to reports in Polish media, Robert Kubica’s comeback in Formula 1 seems to have come to an end and he is now fully devoted to his endurance racing career.
Despite not being the title partner of Alfa Romeo Racing anymore, Orlen will still be present in Formula 1 as part of a new multi-year deal with AlphaTauri, which includes branding on the rear wing of the new AT04 car, as well as on the driver’s apparel.
According to Orlen CEO Daniel Obajtek, the company’s partnership with Formula 1 has allowed them to reach a global audience of hundreds of millions of fans and has been a consistent part of their marketing strategy in Poland and internationally.
“Formula 1’s widespread popularity allows us to connect with a huge global audience and we have been implementing a consistent marketing strategy in Poland and internationally for several years,” said Orlen CEO Daniel Obajtek.
Orlen CEO Daniel Obajtek stated that the company plans to continue to take advantage of the huge potential of Formula 1 with its new partnership with Scuderia AlphaTauri.
“We plan to continue utilizing the enormous potential of the sport through our new partnership with Scuderia AlphaTauri,” said the Orlen CEO.
Alfa Romeo F1 Stake Alfa Romeo F1 Stake
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