CEO LUCA DE MEO LAYS OUT ALPINE F1’S CLEAR-CUT TARGET FOR 2021

New Group CEO Luca De Meo has reorganised the company to place a sharper focus on key brands – Renault, Dacia, Alpine and New Mobility. 

For the Alpine F1 Racing team, preparations for the upcoming season are in full flow. The French side have made key personnel changes in their management alongside bringing back veteran two-time F1 champion Fernando Alonso into the fold.

The team are now refreshed with a new identity, moving on from previously being called Renault. Hence, Alpine’s focus now fixates on building a team that can challenge the existing top contenders.

Renault group CEO Luca de Meo discusses the team’s goals and objectives for 2021 and the short-term future. Rest assured, a desire to succeed certainly looks evident through his words.

Speaking in an interview, de Meo stated, “Doing better than the previous one, that is to win more podiums. The real challenge will come for us after 2022 with the change of the regulation.” (translated from Google Translate)

“Alpine for us means sport, competition, the application of Renault’s technological excellence, on the road we want to make it a brand that is only zero emissions, but always sporty.”

The Renault CEO has made two important appointments by bringing in Davide Brivio and Laurent Rossi into the mix. He will look to the both of them to scale the reputation of the new brand, sporting wise and business wise respectively, going forward in Formula 1.

“I like to look for the soul of a brand in the roots of its history to project it into the future. And Alpine has a lot of history and a future too,” concluded de Meo on the subject.

The team did not get off to the right start in the 2020 season, enduring mechanical failures and lacking power in the all-important battles. However, they improved as the season went on and clinched three podiums, courtesy of Daniel Ricciardo and Esteban Ocon.

But largely speaking, Renault failed in their mission to secure third place in the Constructors’ standings. Therefore, de Meo will certainly expect this situation to change, with new bosses at the helm of affairs ringing in a new era for the team in F1.

RENAULT GROUP CEO LUCA DE MEO LAYS OUT ALPINE F1’S CLEAR-CUT TARGET FOR 2021 RENAULT GROUP CEO LUCA DE MEO LAYS OUT ALPINE F1’S CLEAR-CUT TARGET FOR 2021

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