VETTEL AT ASTON MARTIN: BRAND AMBASSADOR AND SHAREHOLDER!

Does Aston Martin’s Sebastian Vettel (36) pay more for his name than for his services in the cockpit?

Sebastian Vettel will receive “only” 1.3 million euros plus bonuses per season from his future employer instead of the previously rumored 15 million euros annual salary. Instead, he secured an additional salary as a brand ambassador for Aston Martin.

Neither in the Vettel environment nor at Racing Point do they want to confirm this in concrete terms, but we hear from Racing Point: Both Vettel and his new teammate Lance Stroll will also represent the Aston Martin brand in the future.

Vettel had repeatedly emphasized: Money does not matter to him. Even for a Ferrari contract extension, he would have dropped from his current earnings of around 35 million euros in view of the economic consequences of the corona virus. In addition: Racing Point remains a private team.

Aston Martin only gives you the naming license. It is fitting that Racing Point owner Lawrence Stroll is also a major shareholder and chairman of Aston Martin – but separates the two investments.

But he knows just like Aston Martin CEO Tobias Moers: The name Vettel has huge advertising value for the British sports car brand. That’s why a brand ambassador contract makes sense.

Sebastian Vettel wouldn’t be the first to have his name paid for. When Niki Lauda was negotiating payment for his comeback at McLaren in 1982, he told Paul Hogan, who was in charge of Marlboro at the time:

“Give me a dollar for driving and three million for the advertising value of my name.” Marlboro struck.

Michael Schumacher also linked his comeback at Mercedes in 2010 with a role as a brand ambassador. He kept this role even after his resignation at the end of 2012.

Only his serious skiing accident in December 2013 stopped him from working. Nevertheless, his family still receives valuable support from Mercedes today, including special disabled-friendly cars.

But back to Vettel and Aston Martin. On the sidelines of the GP Russia, Mercedes motorsport director and Aston Martin shareholder Toto Wolff also brought up a share purchase by Vettel.

Wolff admits: “Sebastian is first and foremost a racing driver. It’s about the performance on the track. ”But he also says:“ That doesn’t mean that he might not buy a few shares – especially if the company is still undervalued. This opportunity is there of course. “

One thing is certain: the current share price is around 60 cents, well below the highs of the past two years. Only positive things can be heard from the new DBX. Rising sales should also push the currently undervalued share up again.

Just like successes and advertising by Sebastian Vettel. The Viennese Wolff, who is already happy, knows that: “I also have shares in Aston Martin. From a perspective, I think that (Vettel’s obligation; d. Ed.) Is great. Because Germany is the second most important market. “

VETTEL AT ASTON MARTIN: BRAND AMBASSADOR AND SHAREHOLDER? VETTEL AT ASTON MARTIN: BRAND AMBASSADOR AND SHAREHOLDER?

VERSTAPPEN : IT WOULD BE GREAT TO DRIVE SUCH A DOMINANT CAR

RALPH RESPONDS TO MARC SURER ON CRITICISM AGAINST MICK SCHUMACHER

HONDA READY TO HELP RED BULL AFTER 2021

“HONDA F1 ALWAYS THAT EXCUSE”

RALF : “RED BULL CAN BUILD ITS OWN ENGINE FOR 2022”

IS VETTEL THE RIGHT MAN FOR ASTON MARTIN?

KEEP UP TO DATE WITH ALL THE F1 NEWS VIA Facebook AND Twitter