Formula 1

OFFICIAL : RENAULT TO BECOME ALPINE, RACE IN ‘NEW COLOURS’ FROM 2021

Published

3 years ago

06/09/2020

It’s now official, from the 2021 F1 season the Renault F1 Team will become Alpine F1 Team

Renault to become Alpine – The factory Renault Formula 1 team will rebrand as Alpine from 2021 onwards, and will switch to “new colours”.

The French manufacturer has confirmed the name change on Saturday, two days after it announced plans to reorganise its brand into four “business units”, with Alpine becoming the sporting arm of the brand.

Cyril Abiteboul, who oversees Renault’s F1 programme, has been put in charge of “creating, organising and implementing” the Alpine division.

And while he stressed that any subsequent renaming of the F1 operation was down to new CEO Luca de Meo, the decision has now been formalised to rebrand the grand prix racing outfit.

“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers,” De Meo said.

“By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport. We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity, and audacity.”

The hybrid engine that powers Renault’s works team, as well as McLaren until it switches to Mercedes units in 2021, will retain Renault branding.

“This change comes at a key moment in the trajectory of the team and the sport,” Abiteboul said, referencing the recent signing of the new Concorde Agreement governing F1 for the 2021-25 period and the introduction of new technical regulations in 2022.

“Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility. These will be assets in the preparation of 2022 deadlines.

“The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance.

“The implementation of the ‘budget cap’ will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory.”

Fernando Alonso and Esteban Ocon are signed on as the outfit’s drivers for 2021.

OFFICIAL : RENAULT TO BECOME ALPINE, RACE IN ‘NEW COLOURS’ FROM 2021 OFFICIAL : RENAULT TO BECOME ALPINE, RACE IN ‘NEW COLOURS’ FROM 2021