NEW NAME FOR RENAULT F1 AND WILL THE BLUE LIVERY RETURN?

Italian Grand Prix – The Renault F1 Team could be on the verge of being renamed for 2021, under a restructuring of the company’s brands.

Renault are rumoured to be set for a name change for the 2021 season, with owners Groupe Renault announcing a change of structure across their brand network.

On Thursday, Groupe Renault announced the formation of a new organisational structure with four ‘business units’ to be headed by individual directors.

There are four brands listed: Renault, Alpine, Dacia and Nouvelles Mobilites.

Current F1 boss Cyril Abiteboul was named as the leader responsible for the ‘creation, organisation and implementation’ of the Alpine business unit

Renault have recently relaunched the iconic A110 with an all new modern design, and there appears to be a push to re-establish the brand as a sporty and fun identity.

Alpine currently race in the World Endurance Championship’s LMP2 category, and it’s been rumoured that the Renault Group could be looking to re-align their Alpine brand alongside the ‘Renault Sport’ brand under which the F1 team races. Whether this will take the form of a mashing of the brands or a complete rename, we’ll just have to wait and see

Renault’s blue

Renault has been back in Formula 1 since 2016 and has since then been shown with its yellow-black livery. That could change in the future. For example, Fernando Alonso was already hoping for a little more blue and that could happen just like that.

Renault’s blue of course dates back to the time when the team was most successful. In 2005 and 2006 Alonso took the world title with the French race team, which was then dressed in a yellow-blue livery. An iconic colour combination that did not reappear in Formula 1 after the 2006 season.

With the return of Alonso and his wish to give the car a blue tint again, little seems to have happened yet, but Formula 1 journalist Thomas Maher discovered something in Renault’s latest press release. Cyril Abiteboul is put forward as one of the important people to promote their brands and under the heading of Abiteboul also Alpine.

Rumours are now raging about a potential new name for Renault, but also new colours. Alpine is a French car that falls under the Renault dome. They mainly produce racing and sports cars and after the project was stopped in 1994, it was resumed in 2012. The logo is predominantly blue and the website is also shrouded in blue. Is this the chance for Alonso to drive in blue again?

NEW NAME FOR RENAULT F1 AND WILL THE BLUE LIVERY RETURN

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